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US – Tally Technology closes $4m funding round led by Acies Investments

By - 15년 2022월 XNUMX일

탈리 기술(www.playtally.com), the premier global fan engagement platform, today announced the closing of its oversubscribed $4m Series Seed funding round.

The financing was led by Acies Investments, an industry-dedicated venture fund to the sports wagering, sports technology, iGaming and esports industries.

Tally Technology는 턴키 방식의 팬 참여 플랫폼을 추구하는 브랜드, 프로 스포츠 팀, 리그 및 미디어 플랫폼을 위한 무료 예측 게임으로 2018년에 설립되었습니다. 자연스러운 게임 플레이의 일환으로 Tally는 고유 사용자 데이터베이스를 구축하고 해당 사용자의 게임, 베팅, 브랜드 선호도, 소비자 지출 및 기타 통찰력에 대한 데이터를 수집하고 있습니다.

Over the past four years, Tally has recorded over 20 million predictions from unique users across North, Central and South America. It is the fan engagement platform choice of some of the biggest names in sports, including the Los Angeles Rams, Green Bay Packers, Buffalo Bills, Los Angeles Lakers, Atlanta Hawks, St Louis Blues, Edmonton Oilers, Los Angeles Kings, CONCACAF, Ceara, and Atlético MG.

With the closing of the Series Seed investment, Tally will continue to invest in its data platform, expand its operations, and build out a wider variety of game types.

Brad Vettese, CEO of Tally, said: “Each year almost $50bn is spent globally on sports sponsorship with little way to measure the brands’ resonance, and no real accountability in its ability to build a sustainable, valuable relationship with fans. Tally builds that critical bridge.

“By connecting brands directly to fans, we enhance engagement for some of the world’s most prestigious sports entities and brand sponsors, like AmBev, who can now leverage their first party data to build and own direct, one-to-one relationships with their beer consumers.

“We are thrilled to be partnering with Acies Investments who have great experience within sports technology and sports betting. They will be a major asset as we continue to grow and help our partners build stronger and more engaged audiences.”

Dan Fetters, Co-Founding Partner and Co-CIO of Acies, said: “We are excited to partner with Brad and the Tally team who have created an exceptional system of fan engagement and data management that goes well beyond the simple prediction games of the past.

“We recognize that North American sports betting operators are the primary audience for this rich fan data, but the addition of sponsors looking for meaningful activation on a global basis is truly game changing.”

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