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UK – William Hill first to deploy SIS’ Watch & Bet

SIS (Sports Information Services), a leading supplier of products and services to the retail and online betting markets, today announced a deal with William Hill to provide its new Greyhound Service in a Watch & Bet format.

William Hill are the first major UK operator to take SIS’s new Greyhound Service (British & Irish racing) in a Watch & Bet format for online, and have incorporated the live greyhound pictures into their free-to-view ‘Betting TV’ streaming service, and have made the greyhound pictures available to their customers since 1st January.

The SIS Greyhound Service for online complements the existing betting shop service which also includes SIS’s British & Irish greyhound racing.

Paul Witten, Product Director at SIS said: “We are very pleased to announce that William Hill have signed a multi-year deal for our new Greyhound Service, which is now available within the William Hill ‘Betting TV’ channel.

“We are delighted that William Hill is the first UK major bookmaker to take our greyhound racing live pictures in a Watch & Bet format, which will further help drive visitors to Betting TV.”

Terry Pattinson, Group Trading Director at William Hill, said: “We have a long and proud tradition of supporting Greyhound racing and could not be happier to provide a platform for fans to watch the action with live pictures.”