스포츠 베팅

미국 - Penn National, Score Media 및 Gaming을 2억 달러에 인수

Penn National Gaming is buying the Score Media and Gaming for US$2bn in cash and stock as the company looks to develop and own its own sports betting platform.

Jay Snowden, President and Chief Executive Officer of Penn National, said: “We are thrilled to be acquiring theScore, which is the number one sports app in Canada and the third most popular sports app in all of North America. theScore’s unique media platform and modern, state-of-the art technology is a powerful complement to the reach of Barstool Sports and its popular personalities and content.”

Snowden 씨는 계속해서 다음과 같이 말했습니다. “이제 우리는 북미에서 가장 강력한 스포츠, 게임 및 미디어 생태계를 통해 고객에게 원활하게 서비스를 제공하고 궁극적으로 현재 존재하지 않는 커뮤니티를 만들 수 있는 독보적인 위치에 있습니다. 사용자는 고도로 맞춤화된 베팅과 향상된 게임 내 베팅 기회, 매우 매력적인 개인화된 스포츠 및 엔터테인먼트 콘텐츠, 실시간 점수 및 통계를 갖춘 독특한 모바일 스포츠 베팅 및 iCasino 플랫폼을 즐길 수 있습니다. 우리는 이 강력한 새 플라이휠이 동급 최고의 참여와 유지를 가져올 것이라고 믿습니다.

“중요한 점은 이번 거래를 통해 우리가 자체 기술 스택을 완전히 제어할 수 있는 경로를 제공한다는 것입니다. theScore는 최첨단 플레이어 계정 관리 시스템을 개발했으며 내부 관리 위험 및 거래 서비스 플랫폼 개발을 마무리하고 있습니다. 이를 통해 제3자 플랫폼 비용이 크게 절감되고 제품 제공 범위가 확대될 수 있습니다. 즉, 업계 최고의 마진으로 운영하기 위해 누락된 부분을 제공할 수 있습니다. 시너지 효과 외에도 우리는 고객 확보, 참여, 유지 전략 및 현금 흐름을 촉진하는 데 도움이 될 theScore의 심층적인 제품 및 엔지니어링 인재 풀과 데이터 중심 사용자 분석에 액세스할 수 있게 될 것입니다.”라고 Snowden 씨는 말했습니다.

“Operators that have achieved early online market share have done so primarily through first mover advantage, leveraging existing customer databases and significant marketing spend. We believe the long-term winners will be defined by best-in-class products, bespoke content, efficient customer acquisition, multi-platform reach and broad market access,” concluded Mr. Snowden.

John Levy, Chairman and Chief Executive Officer of theScore, said: “This deal brings together two companies that share a vision for how media and gaming intersect, and we could not be more excited to join the Penn National family. I’m proud of theScore team and all of our accomplishments, and believe the time is right to take the next step and align with a company in Penn National with the resources and scale to accelerate our business. We are excited to join forces with Penn to form the most powerful media and gaming company in North America.

“We’ve built an innovative, technology-led integrated media and gaming business that has us poised for success across North America, including the highly anticipated upcoming rollout of commercial sports betting in Canada,” continued Mr. Levy. “With Penn’s support, we will continue to invest in building our Canadian operations, growing our footprint and expanding our workforce. On a personal note, Benjie and I are very much looking forward to continuing to head up theScore as part of the new combined company.

“We have been strategic partners with Penn National since 2019 and have come to realize that they have the same strong culture and appreciation for how to grow a business. Jay and his team have done a tremendous job building an exceptional retail business and online gaming platform in partnership with Barstool Sports and we are confident that by combining our leading sports media brand and proprietary technology, we will solidify Penn National as a market leader,” concluded Mr. Levy.

Jon Kaplowitz, Head of Penn Interactive, commented, “This is a significant milestone for Penn Interactive and Penn National. With the acquisition of theScore, we will have greater ability to innovate and offer a best-in-class product to our customers. Personally, I am excited to join forces with John, Benjie, and the rest of theScore team who have proven to be great partners and amazing thought leaders in our industry.”

Benjie Levy, President and Chief Operating Officer of theScore, commented, “The combination of theScore and Penn National creates a first-of-its-kind vertically integrated media and omni-channel gaming business, which brings together world-class technology, highly engaging sports content and unparalleled reach. With our accomplished team in place, this deal bolsters our ability to grow our already strong North American presence from our base in Canada and primes us even further to capitalize on the huge upcoming betting opportunity in our home country. Over time, we’ve built our loyal user base and relationship with fans by authentically delivering deeply personalized products. That is an approach that seamlessly fits with Penn’s current strategy and digital offerings and will provide for material long-term benefits as we collaborate to even more deeply integrate across our platforms.

“The transaction will provide theScore with immediate scale and resources, the benefits of which will enable employees to better execute on the combined companies’ business plan and deliver enhanced integrated product offerings to our customers,” continued Mr. Levy. “The transaction also provides theScore shareholders immediate liquidity at a substantial premium and an opportunity to participate in any future upside of the combined company.”