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독일 – Merkur는 GiG 마케팅 규정 준수 도구를 활용합니다.

Gaming Innovation Group has penned a partnership for its automated affiliate marketing compliance tool with German based operator, Merkur.

Martin Collins, Affiliate Lead at Merkur, explained the rationale behind the agreement to utilise GiG Comply: “With everything we do here at Merkur Partners we aim to do it right, especially when it comes to compliance. All our brands are operated by local licenses both on and offline and where we abide by the rules.

“Having GiG Comply on board as a strategic partner is a great starting point as both sides come with a vast knowledge of the igaming world, and with ever changing regulations, we will make a great partnership.”

GiG Comply는 웹 페이지에서 링크, iGaming 코드 빨간색 단어 및 여러 관할권의 규제 요구 사항을 포함한 콘텐츠를 검색하는 자동화된 마케팅 규정 준수 솔루션입니다. 규칙 엔진을 사용하여 계열사 캠페인의 실제 스냅샷을 분석하고 운영자에게 브랜드 프로모션에 사용되는 프로모션 콘텐츠를 제공합니다.

It is a flexible tool, which allows operators to set-up their own criteria and checklist parameters and can be tailored to cover any market-specific requirements, helping to ensure that operators remain compliant in multiple jurisdictions.

Jonas Warrer, Chief Marketing Officer at GiG, added: “It’s important that GiG Comply will continue to help Merkur, as it does our other partners, to remain proactive and in control of its marketing compliance. We’re delighted to be able to ensure affiliates are fully aligned with their brand and responsible gaming requirements.”